Avatars are a great alternative to allow people to express themselves in ways that photos can't. They are fun to make and fun to look at. Since so many Web 2.0 networking sites ask for images, an avatar is great alternative.
It is so interesting how Second Life has developed and matured. It is great that librarians were early adopters and have such an established presence. It is excellent outreach for libraries and librarians. I personally don't participate as it is time consuming and not an area I can focus on right now, but I can see where there is a need for virtual librarians to actively participate and maintain the presence.
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